Go Where The Customers Are
No doubt you already know people are spending more time online than ever before; emailing, social networking, gaming and shopping. You may be one of those people yourself. According to a recent Forrester Research report US consumers are now spending as much time online as they are with traditional television. The largest segment of online activity (22.5%) is time spent social networking on Facebook and blog sites*(2).
Massive Rise Of Social Media, Facebook Gets More Traffic Than Google
Facebook is obviously a big deal but do you know how big? At Over 800 million users and about 870 million unique visitors and over 1 trillion page views Facebook is the most visited site online as of Nov. 2011.
“Social media has become the modern day search engine. Facebook has recently surpassed Google in terms of web traffic in US. In the past year, we have seen social media badges for facebook, twitter and more pop up on every major site out there. There is good reason for that.”*1
The third most-visited website is another social media site, YouTube, which had 790 million unique visitors in June.
The meteoric rise of social media networks means they are a whole new means of getting interested visitors to your business. With Facebook overtaking Google to become the most popular site on the Internet for the first time, social marketing is now a requirement for any business that wants to engage their customers on a regular basis.
If you do not have a presence now is the time to jump in. If you already have a Facebook presence then you should be looking to attracting more fans.
Trusted Social Circle Have Influence On Decisions
Social networks have changed the way consumers are using the Internet. People of all ages are now relying on their trusted social networks of friends when deciding what to eat, watch, interact and buy online.
The social networks can drive targeted buyers to your product or service. That is why the success of any online marketing strategy should include Social Media Marketing (SMM) with a Search Engine Optimization (SEO) strategy. SEO and SMM should be critical components of customer gathering for any online business today. Companies that invest in those areas are quickly surpassing their rivals in traffic growth, targeted clients, and time spent on their sites.
“According to a recent Forrester Research report US consumers are now spending as much time online as they are with traditional television. Researchers found that consumers are now spending about 13 hours per week with both the Internet and television outlets.”*2
Consumers Spending Less Time On TV, Radio, Newspapers, more content web sites and social networks
With over 800 million users on Facebook and over 300 million on Twitter most users spend more time on Facebook than any other web property and continue to do so.
Let Us Help You Access Social Media Visitors
Social media marketing based on the conent you provide either on your web site or other sites or social media properties. There are two major components you need to pay attention to for the success of social media marketing.
First, you must make your content easily accessible and shareable. Give your readers multiple ways to share your content.
Second, the quality of your content and how compelling it is that your audience are willing to pass it on to their friends and aquaintances.
Let us help you drive in focused referral traffic from social networks or help you set up your online social profiles and accounts properly. Business owners often make the mistake of incorrectly filling out their social accounts and miss out on the maximum potential of social media.
We can help you customize accounts for:
- Google +
- Google Places *
- Yelp *
- Urbanspoon *
- Dinehere *
- Directory Listings
- Garner online reviews
Sure, you can sign up, manage, post and follow all these sites and more yourself; but this can be very time consuming and how do you know if you are doing the submissions properly?
Get more Facebook fans, Twitter and blog followers who become customers using our services.
*These sites are especially important for restaurants.
Do you know what people are saying about you? Track what people are saying about your business online and respond immediately to their comments and reviews on social sites. We can customize tools to help you quickly monitor your online buzz and engage your audience to refute any criticism; give your side of the story. Alternatively, you can see what positive things people say about your business and thank them. Monitoring sites like Yelp is a great way to know what your customers think. Let us manage your online reputation or set up a system for you to manage it yourself.